Adolescent Alcohol-Related Risk Cognitions: The Roles of Social Norms and Social Networking Sites
Adolescent Alcohol-Related Risk Cognitions: The Roles of Social Norms and Social Networking Sites
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DOI：
10.1037/a0024226
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发表时间：
2011-12-01
影响因子：
3.4
通讯作者：
Stock, Michelle L.
中科院分区：
文献类型：
--
作者：
Litt, Dana M.;Stock, Michelle L.
本研究在原型意愿模型中考察了基于社会的描述性规范对饮酒意愿、饮酒者原型好感度、情感酒精态度和对酒精相关后果的感知脆弱性的影响。通过让189名青少年观看实验者在社交网站Facebook上创建的个人资料页面来操纵描述性规范，这些页面要么显示年长的同龄人喝酒，要么显示他们不喝酒。结果证明，Facebook个人资料所描述的酒精使用的描述性规范显著影响了使用意愿、原型、对使用的态度和感知脆弱性。多重中介分析表明，原型、态度和使用感知中介了Facebook个人资料内容与意愿之间的关系。这些结果表明，那些认为饮酒是正常行为的青少年（正如Facebook个人资料所证明的那样），比那些在Facebook上不经常看到饮酒的青少年，有更高的风险出现预测饮酒的认知。
The present study examined the impact of socially based descriptive norms on willingness to drink alcohol, drinker prototype favorability, affective alcohol attitudes, and perceived vulnerability for alcohol-related consequences within the Prototype Willingness model. Descriptive norms were manipulated by having 189 young adolescents view experimenter-created profile pages from the social networking site Facebook, which either showed older peers drinking or not. The results provided evidence that descriptive norms for alcohol use, as portrayed by Facebook profiles, significantly impact willingness to use, prototypes, attitudes toward use, and perceived vulnerability. A multiple mediation analysis indicated that prototypes, attitudes, and perceptions of use mediated the relationship between the content of the Facebook profile and willingness. These results indicate that adolescents who perceive that alcohol use is normative, as evidenced by Facebook profiles, are at higher risk for cognitions shown to predict alcohol use than adolescents who do not see alcohol use portrayed as frequently on Facebook.