Testing personalized outreach as an effective TDM measure
Testing personalized outreach as an effective TDM measure
复制标题
测试个性化外展作为有效的 TDM 措施
DOI：
10.1016/j.tra.2015.05.012
复制
发表时间：
2015
影响因子：
6.4
通讯作者：
W. Riggs
中科院分区：
文献类型：
--
作者：
W. Riggs
城市大学校园往往面临的挑战，提供最大的交通可达性。许多人认为，将个人从私人汽车中“推”出来和“拉”出来的策略将减少排放，减少对停车的需求。这项研究的重点是加州大学伯克利分校的一个计划，进行有针对性的推广，以鼓励远离驾驶的变化的评估。该计划提供了定制的信息通勤替代品，并使用描述性和推理统计进行评估，重点是有效性。虽然样本量很小，但研究结果表明，很大一部分计划参与者（8%）改变了模式。与通勤者的访谈评估了潜在的障碍，包括替代品的充分性、安全性和便利性。该研究的结论是，仅凭信息不足以吸引人们远离汽车;其他努力，以达到顾客必须使驾驶替代品容易和有吸引力。需要更多地研究外联工作与模式转变之间的相互作用。城市校园的其他研究和政策成果包括：（1）关注信息技术辅助的乘车匹配或拼车;（2）更加关注远程工作环境。这些策略可以帮助城市校园完善综合交通需求管理计划。
Urban college campuses often face challenges providing maximum transportation accessibility. Many believe strategies to ‘push’ and ‘pull’ individuals out of private automobiles will reduce emissions and mitigate the need for parking. This study focuses on UC Berkeley’s evaluation of a program that conducts targeted outreach to encourage shifts away from driving. The program provides customized information on commute alternatives, and is evaluated using descriptive as well as inferential statistics, focusing on effectiveness. Although the sample size is small, the findings show that a large component of program participants (8%) changed modes. Interviews with commuters evaluated potential barriers, including the adequacy, safety and convenience of alternatives. The study concluded that information alone is not adequate to draw individuals away from autos; other efforts to reach patrons must make driving alternatives easy and appealing. More research is needed on the interplay between outreach efforts and mode shift. Additional research and policy outcomes for urban campuses include: (1) a focus on information technology aided ride matching or carpooling; and (2) an increased focus on the telework environment. These strategies can assist urban campuses to refine comprehensive transportation demand management programs.