Consumer Willingness to Pay for Organic Food in Urban Turkey
Consumer Willingness to Pay for Organic Food in Urban Turkey
复制标题
土耳其城市消费者购买有机食品的意愿
DOI：
10.1080/08974431003641455
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发表时间：
2010
影响因子：
--
通讯作者：
C. Abay
中科院分区：
文献类型：
--
作者：
Sedef Akgüngör;B. Miran;C. Abay
目的是探讨土耳其消费者对食品安全的看法，以及他们在新鲜水果和蔬菜中的化学残留物和化妆品质量之间的权衡。这些数据是通过消费者焦点小组和对土耳其城市人口的代表性抽样进行的消费者调查获得的。高收入和受过教育的人对有机产品表现出更大的兴趣和更多的知识。选择取决于消费者对营养价值和健康风险的看法。我们发现，消费者并不认为有机产品比传统产品的价格更高。消费者愿意为具有有机标签和认证产品的产品付费的比例高达36%。
The objective is to explore the Turkish consumers' perceptions regarding food safety and the trade-offs they make between chemical residues and cosmetic quality in fresh fruit and vegetables. The data is obtained through consumer focus groups and consumer surveys with a representative sample of Turkish urban population. Higher income and educated individuals show more interest and have more knowledge of organic products. The choice depends on consumers perception of nutritional value and health risk. We find that consumers do not perceive that organic products have higher prices than conventional counterparts. Consumer willingness to pay for products with organic labels and certified products is up to 36%.