The constraint factors of potential international sports fan tourists
The constraint factors of potential international sports fan tourists
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潜在国际体育迷游客的制约因素
DOI：
10.1177/1356766713496420
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发表时间：
2014
影响因子：
5.1
通讯作者：
Tatsuru Nishio
中科院分区：
文献类型：
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作者：
Tatsuru Nishio
本研究探讨了与潜在的日本国际体育迷游客相关的全球市场多元化和限制因素。日本旅游局基金会通过电子邮件进行的年度调查收集了日本普通游客（N = 3773）的数据。在接受调查的人中，7.7%（N = 292）考虑过在国外观看体育比赛。制定了国际体育迷限制量表（替代休闲选择、安全、缺乏旅游吸引力、不同文化、同伴和距离）。然后，对不同运动项目和目的地的平均得分进行了比较和讨论。研究结果为利益相关者提供了实际意义，这些利益相关者不仅包括体育组织营销经理，还包括旅游营销经理。
This study examines the global market diversification and constraint factors associated with potential Japanese international sports fan tourists. Data were gathered from Japanese general tourists (N = 3773) in an annual Japan Travel Bureau Foundation survey conducted by email. Of those surveyed, 7.7% (N = 292) had considered watching sports in foreign countries. The International Sports Fan Constraints Scale (alternative leisure options, security, the lack of tourist attractiveness, different culture, companions and distance) was developed. Then, the mean scores by sports and destination were compared and discussed. The results provide practical implications for stakeholders including not only sports organisation marketing managers but also tourist marketing managers.