Tobacco industry use of flavours to recruit new users of little cigars and cigarillos.
Tobacco industry use of flavours to recruit new users of little cigars and cigarillos.
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DOI：
10.1136/tobaccocontrol-2014-051830
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发表时间：
2016-01
期刊：
影响因子：
5.2
通讯作者：
Ling PM
中科院分区：
文献类型：
--
作者：
Kostygina G;Glantz SA;Ling PM
虽然美国在2009年禁止了调味香烟，但调味小雪茄和小雪茄（LCC）仍然在市场上销售。我们描述了烟草公司不断发展的战略，以鼓励吸收调味小雪茄和小雪茄和行业研究结果的消费者对调味LCC产品的看法。对烟草行业内部文件的分析与来自烟草广告档案、全国性报纸、行业新闻和互联网的数据进行了三角分析。调味小雪茄和小雪茄产品与年轻和缺乏经验的烟草使用者，妇女和非洲裔美国人有关。内部工业研究证实，薄荷醇和糖果样香料（例如，香草，樱桃）通过掩盖沉重的雪茄味道，减少喉咙刺激，使LCC烟雾更容易吸入，增加了LCC对开胃菜的吸引力。为了吸引新用户，制造商还缩小了雪茄的尺寸，使其更像雪茄，引入过滤嘴和调味过滤嘴，在广告中强调温和和易于吸引，并在电视广告中使用小雪茄。RJ Reynolds试图利用非裔美国人对薄荷醇香烟的欢迎，并向非裔美国人销售薄荷醇小雪茄。烟草公司处心积虑地模糊小雪茄和卷烟之间的界限，以增加对吸烟者的吸引力，而香料的使用促进了这些努力。对加香香烟的禁令应扩大到包括加香的低成本香烟，预防烟草使用的举措应包括低成本香烟。
While flavoured cigarettes were prohibited in the US in 2009, flavoured little cigars and cigarillos (LCCs) remain on the market. We describe the evolving strategies used by tobacco companies to encourage uptake of flavoured little cigars and cigarillos and industry research findings on consumer perceptions of flavoured LCC products. Analysis of internal tobacco industry documents was triangulated with data from tobacco advertisement archives, national newspapers, trade press, and the Internet. Flavoured little cigar and cigarillo products were associated with young and inexperienced tobacco users, women and African Americans. Internal industry studies confirmed that menthol and candy-like flavours (e.g., vanilla, cherry) increased LCC appeal to starters by masking the heavy cigar taste, reducing throat irritation, and making LCC smoke easier to inhale. To appeal to new users, manufacturers also reduced the size of cigars to make them more cigarette-like, introduced filters and flavoured filter tips, emphasized mildness and ease of draw in advertising, and featured actors using little cigars in television commercials. RJ Reynolds tried to capitalize on the popularity of menthol cigarettes among African Americans and marketed a menthol little cigar to African Americans. Tobacco companies engaged in a calculated effort to blur the line between little cigars and cigarettes to increase appeal to cigarette smokers, and the use of flavours facilitated these efforts. Bans on flavoured cigarettes should be expanded to include flavoured LCCs, and tobacco use prevention initiatives should include LCCs.