COMPUTER BRAINSTORMS - MORE HEADS ARE BETTER THAN ONE
COMPUTER BRAINSTORMS - MORE HEADS ARE BETTER THAN ONE
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DOI：
10.1037/0021-9010.78.4.531
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发表时间：
1993-08-01
影响因子：
9.9
通讯作者：
VALACICH, JS
中科院分区：
文献类型：
--
作者：
DENNIS, AR;VALACICH, JS
研究一直发现，名义上的集体头脑风暴（成员单独工作而不进行交流）比小组成员口头交流的集体头脑风暴要好。这篇文章展示了一项实验的结果，该实验发现，以计算机为媒介的电子头脑风暴的情况正好相反。在本实验中，12人的电子互动组比12人的名义互动组产生更多的想法，6人的电子互动组和6人的名义互动组之间没有差异。作者将这些结果归因于电子头脑风暴的能力，它引入了很少的过程损失（生产阻塞、评估忧虑和搭便车），同时使过程获益（协同和避免冗余的想法）。
Research has consistently found nominal group brainstorming (in which members work separately without communicating) to be superior to brainstorming in which group members interact verbally. This article presents the results of an experiment that found the reverse to be true for computer-mediated electronic brainstorming. In this experiment, 12-member electronically interacting groups generated more ideas than did 12-member nominal groups, and there were no differences between 6-member electronic and 6-member nominal groups. The authors attribute these results to the ability of electronic brainstorming to introduce few process losses (production blocking, evaluation apprehension, and free riding) while enabling process gains (synergy and the avoidance of redundant ideas).