Talking the Vote: Why Presidential Candidates Hit the Talk Show Circuit
Talking the Vote: Why Presidential Candidates Hit the Talk Show Circuit
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谈论投票：为什么总统候选人会参加脱口秀节目
DOI：
10.1111/j.0092-5853.2005.t01-1-00119.x
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发表时间：
2005
影响因子：
4.2
通讯作者：
M. Baum
中科院分区：
文献类型：
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作者：
M. Baum
在2000年的总统大选中，主要政党的总统候选人与奥普拉·温弗瑞、罗茜·奥唐纳和里吉斯·菲尔宾聊天，与杰·雷诺和大卫·莱特曼互说俏皮话，并在MTV上讨论说唱音乐。本研究以2000年美国总统大选为个案，探讨娱乐脱口秀访谈对总统候选人的影响。我在思考为什么这些节目会报道总统政治，为什么候选人会选择出现在这些节目中，以及谁可能会看这些节目。这一讨论产生了一系列关于这些访谈对公众态度和投票行为的影响的假设。我通过对娱乐性脱口秀节目、传统政治访谈节目和全国性新闻竞选报道的内容分析，以及一系列的统计调查来检验我的假设。我发现，相对于那些更了解政治或不看这类节目的选民来说，那些看娱乐类电视谈话节目的不参与政治的选民更有可能觉得反对党候选人更讨人喜欢，也更有可能跨越党派界限投票给他。
The 2000 presidential election found the major party presidential candidates chatting with Oprah Winfrey, Rosie O'Donnell, and Regis Philbin, trading one-liners with Jay Leno and David Letterman, and discussing rap music on MTV. This study investigates the impact of entertainment-oriented talk show interviews of presidential candidates, using the 2000 election as a case study. I consider why such shows cover presidential politics, why candidates choose to appear on them, and who is likely to be watching. This discussion yields a series of hypotheses concerning the effects of these interviews on public attitudes and voting behavior. I test my hypotheses through a content analysis of campaign coverage by entertainment-oriented talk shows, traditional political interview shows, and national news campaign coverage, as well as through a series of statistical investigations. I find that politically unengaged voters who watch entertainment-oriented TV talk shows are more likely to find the opposition party candidate likeable, as well as to cross party lines and vote for him, relative to their counterparts who are more politically aware or who do not watch such shows.