From the Cover: PNAS Plus: Simultaneous modeling of visual saliency and value computation improves predictions of economic choice
From the Cover: PNAS Plus: Simultaneous modeling of visual saliency and value computation improves predictions of economic choice
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封面摘自:PNAS Plus:视觉显着性和价值计算的同步建模改进了经济选择的预测
DOI:
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发表时间:
2013
期刊:
影响因子:
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通讯作者:
Christof Koch
中科院分区:
文献类型:
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作者:
R. Towal;Milica Mormann;Christof Koch
Many everyday decisions require viewing displays with several alternatives and then rapidly choosing one, e.g., choosing a snack from a vending machine. Each item has objective visual properties, such as saliency, and subjective properties, such as value. Objective and subjective properties are usually studied independently. We have implemented a single integrated paradigm that links perceptual with economic decision making by having subjects search through visual displays to choose a single food item that they want to eat. We demonstrate that two linked accumulator models, one modeling perceptual and the other modeling economic decisions, account for subjects’ viewing patterns and choices.
影响因子:
2.5
作者:
Hanes, DP;Patterson, WF;Schall, JD
通讯作者:
Schall, JD