From the Cover: PNAS Plus: Simultaneous modeling of visual saliency and value computation improves predictions of economic choice

From the Cover: PNAS Plus: Simultaneous modeling of visual saliency and value computation improves predictions of economic choice
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封面摘自:PNAS Plus:视觉显着性和价值计算的同步建模改进了经济选择的预测

DOI:
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发表时间:
2013
期刊:
影响因子:
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通讯作者:
Christof Koch
Christof Koch
中科院分区:
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文献类型:
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作者:
R. Towal;Milica Mormann;Christof Koch

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许多日常决策需要查看具有若干备选方案的显示器,然后快速选择一个,例如,从自动售货机里选零食每个项目都有客观的视觉属性,如显着性,和主观属性,如价值。客观和主观属性通常是独立研究的。我们已经实施了一个单一的集成范式,通过让受试者通过视觉显示搜索来选择他们想吃的单一食物,将感知与经济决策联系起来。我们证明了两个链接的累加器模型,一个模型的感性和其他建模的经济决策,占受试者的观看模式和选择。
Many everyday decisions require viewing displays with several alternatives and then rapidly choosing one, e.g., choosing a snack from a vending machine. Each item has objective visual properties, such as saliency, and subjective properties, such as value. Objective and subjective properties are usually studied independently. We have implemented a single integrated paradigm that links perceptual with economic decision making by having subjects search through visual displays to choose a single food item that they want to eat. We demonstrate that two linked accumulator models, one modeling perceptual and the other modeling economic decisions, account for subjects’ viewing patterns and choices.
DOI: 10.1152/jn.1998.79.2.817
发表时间: 1998-02-01
影响因子: 2.5
作者:
Hanes, DP;Patterson, WF;Schall, JD
通讯作者: Schall, JD