Dimensionality of Risk Perception: Factors Affecting Consumer Understanding and Evaluation of Financial Risk
Dimensionality of Risk Perception: Factors Affecting Consumer Understanding and Evaluation of Financial Risk
复制标题
风险感知维度：影响消费者对金融风险理解和评价的因素
DOI：
10.1080/15427560903167720
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发表时间：
2009
影响因子：
1.9
通讯作者：
Neil Stewart
中科院分区：
文献类型：
--
作者：
I. Vlaev;Nick Chater 1;Neil Stewart
本文介绍了两项影响消费者对金融风险理解的因素的研究。第一项研究调查了影响人们对退休投资风险信息的感知和理解的因素。首先，我们要求受访者列出与养老金计划投资相关的可能风险因素。然后，我们获得了不同因素的评级（例如，对投资的认知水平），这可能会影响对金融产品风险的认知和退休投资决策。最后，我们要求受试者对同一金融产品的11种不同的风险信息描述进行评级。获得最高评级的风险信息框架将风险表示为最小值和最大值之间的变化，中间是平均值。第二项研究表明，与风险厌恶的标准措施相比，获得最高排名的风险框架在3个月的测试期内也会促使更稳定的风险偏好。因此，第二项研究证实了第一项研究结果的重要性，并表明，尽管人们可以表现出稳定的风险偏好，如果我们问他们正确的问题，这些偏好是非常具体的风险领域。
This article describes two studies of the factors affecting consumer understanding of financial risk. The first study investigated factors affecting people's perception and comprehension of information about the risks related to retirement investments. First, we asked respondents to list possible risk factors related to investment in a pension plan. Then we obtained ratings of different factors (e.g., the perceived level of knowledge about an investment) that could affect perception of the risk of financial products and retirement investment decisions. Finally, we asked the subjects to rate 11 different descriptions presenting risk information about the same financial product. The risk information framing that received highest rating presented risk as variation between minimum and maximum values with an average in between. The second study demonstrated the risk framing that received highest ranking also prompted more stable risk preferences over a 3-month testing period in comparison to standard measures of risk aversion. Thus, the second study corroborated the importance of the findings in the first study and also indicated that, although people can exhibit stable risk preferences if we ask them the right questions, these preferences were very specific to the risk domain.