Great Reckonings in Little Rooms: On the Phenomenology of Theater
Great Reckonings in Little Rooms: On the Phenomenology of Theater
复制标题
小房间里的大清算：戏剧现象学
DOI：
10.1525/9780520908604
复制
发表时间：
1985
期刊：
影响因子：
--
通讯作者：
Bert O. States
中科院分区：
文献类型：
--
作者：
Bert O. States
很难想象我们的文化没有广告。但是，广告是如何以及为什么成为我们自我形象的决定因素的呢？《为美国梦做广告》一书仔细审视了这二十年来广告业发现了引人注目的新方法来利用我们的焦虑，并承诺给大众以安慰。随着美国社会变得更加城市化，更加复杂，更加被庞大的官僚机构所控制，旧的美国梦似乎受到了威胁。广告商可能只是模糊地意识到美国正在经历的深刻变革。然而，他们创作的广告是美国文化中潜在假设和不断变化的价值观的精彩生动记录。通过广泛引用流行媒体--广播、忏悔杂志和小报--马尚教授描述了广告商如何操纵现代艺术和摄影来促进一种持久的“消费伦理”。"
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."