Using message framing to motivate HIV testing among low-income, ethnic minority women
Using message framing to motivate HIV testing among low-income, ethnic minority women
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DOI：
10.1037/0278-6133.22.1.60
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发表时间：
2003-01-01
影响因子：
4.2
通讯作者：
Salovey, P
中科院分区：
文献类型：
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作者：
Apanovitch, AM;McCarthy, D;Salovey, P
本研究比较了4个录像教育项目的有效性，这些项目旨在激励低收入的少数民族妇女进行艾滋病毒检测。480名女性被随机分配观看2个增益帧或2个损失帧视频之一。与前景理论一致，参与者对HIV检测结果确定性的看法在视频曝光后6个月调节了框架对自我报告的检测行为的影响。在报告确定测试结果的参与者中，那些看到增益帧视频的参与者报告的测试率高于那些看到损失帧信息的参与者。在那些认为艾滋病毒检测结果相对不确定的妇女中，获得和损失框架的视频导致了类似的自我报告检测率，损失框架的信息具有一定的优势。
This study compared the effectiveness of 4 videotaped educational programs designed to motivate HIV testing among low-income, ethnic minority women. Four hundred eighty women were assigned randomly to watch one of 2 gain-framed or 2 loss-framed videos. Consistent with prospect theory, participants' perceptions of the certainty of the outcome of an HIV test moderated the effects of framing on self-reported testing behavior 6 months after video exposure. Among participants who reported being certain of the test's outcome, those who saw a gain-framed video reported a higher rate of testing than those who saw a loss-framed message. Among women who perceived the outcome of HIV testing as relatively uncertain, gain- and loss-framed videos led to similar rates of self-reported testing, with some advantage for the loss-framed message.