An Examination of Entrepreneurial Orientation, Environmental Scanning, and Market Strategies of Nonprofit and For-Profit Nursing Home Administrators
An Examination of Entrepreneurial Orientation, Environmental Scanning, and Market Strategies of Nonprofit and For-Profit Nursing Home Administrators
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DOI：
10.1177/0899764009351112
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发表时间：
2011-02-01
影响因子：
2.8
通讯作者：
Tolbert, Carl L.
中科院分区：
文献类型：
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作者：
Davis, Jullet A.;Marino, Louis D.;Tolbert, Carl L.
本研究探讨了不同利润状况下创业导向（EO）的差异。除了 EO 之外，其他调查问题还试图确定企业如何扫描外部市场以获取信息以及企业对外部市场波动的看法。该样本于 2004 年收集，由佛罗里达州的 134 名疗养院管理人员组成。使用广义线性模型分析数据。结果显示，非营利组织和营利组织之间的EO没有显着差异，但非营利组织更有可能参与环境扫描活动，例如从贸易杂志和供应商收集信息，并且它们比营利组织更能了解经济和技术趋势。鉴于外部市场的需求，非营利组织可能会发现制定战略以更好地与营利性公司竞争至关重要。
This study explores differences in entrepreneurial orientation (EO) by profit status. In addition to EO, other survey questions sought to determine how firms scanned the external market for information and the firm's view of external market volatility. The sample, collected in 2004, consisted of 134 nursing home administrators located in the state of Florida. The data were analyzed using generalized linear model. The results show that there was no significant difference in the EO between nonprofits and for-profits but that nonprofits were significantly more likely to engage in environmental scanning activities such as gathering information from trade magazines and suppliers and that they remained abreast of economic and technological trends more than their for-profit counterparts. Given the demands of the external market, nonprofits may find that developing strategies to better compete with for-profit firms is vital.