A Typology of Communicative Strategies in Online Privacy Policies: Ethics, Power and Informed Consent
A Typology of Communicative Strategies in Online Privacy Policies: Ethics, Power and Informed Consent
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在线隐私政策中沟通策略的类型学：道德、权力和知情同意
DOI：
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发表时间：
2005
期刊：
影响因子：
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通讯作者：
Irene Pollach
中科院分区：
文献类型：
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作者：
Irene Pollach
WWW 上数据收集方法的不透明使用引起了互联网用户的隐私担忧。如果网站上的隐私政策能够清晰明确地传达何时、如何以及出于何种目的收集、使用或共享数据，则可以缓解这些担忧。本文从语言角度审视隐私政策，以确定这些文档的语言是否足以以能够获得用户知情同意的方式传达数据处理实践。调查结果强调，企业隐私政策混淆、加强和减少不道德的数据处理做法，并利用有说服力的呼吁来提高公司的可信度。所确定的沟通策略为重新设计现有隐私声明提供了起点，以期以更加透明和负责任的方式沟通数据处理实践，为知情同意奠定基础。
The opaque use of data collection methods on the WWW has given rise to privacy concerns among Internet users. Privacy policies on websites may ease these concerns, if they communicate clearly and unequivocally when, how and for what purpose data are collected, used or shared. This paper examines privacy policies from a linguistic angle to determine whether the language of these documents is adequate for communicating data-handling practices in a manner that enables informed consent on the part of the user. The findings highlight that corporate privacy policies obfuscate, enhance and mitigate unethical data handling practices and use persuasive appeals to increase companies’ trustworthiness. The communicative strategies identified provide starting points for redesigning existing privacy statements with a view to communicating data handling practices in a more transparent and responsible manner, laying the groundwork for informed consent.