MAJORITY AND MINORITY INFLUENCE - SOURCE-POSITION IMBALANCE AS A DETERMINANT OF MESSAGE SCRUTINY
MAJORITY AND MINORITY INFLUENCE - SOURCE-POSITION IMBALANCE AS A DETERMINANT OF MESSAGE SCRUTINY
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DOI：
10.1037/0022-3514.67.1.5
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发表时间：
1994-07-01
影响因子：
7.6
通讯作者：
PETTY, RE
中科院分区：
文献类型：
--
作者：
BAKER, SM;PETTY, RE
两项实验解决了多数人或少数人对某个立场的认可是否会导致对有说服力的信息中所呈现的信息进行更严格的审查的问题。在实验1中，反态度立场得到多数或少数人的认可，并得到强或弱论据的支持。论点质量对多数人态度的影响比对少数人支持的影响更大。在实验2中，支持态度或反态度的信息得到多数或少数人的认可，并得到强论据或弱论据的支持。当来源和消息立场出乎意料时（即，多数人反对和少数人反对的消息），论证质量对态度的影响比当来源和消息立场是预期的（即多数人赞成和少数人反对的消息）时更大。因此，如果来源位置配对令人惊讶，那么多数或少数的认可都可以加强信息审查。
Two experiments addressed the issue of whether endorsement of a position by a numerical majority or a minority leads to greater scrutiny of the information presented in a persuasive message. In Experiment 1, a counterattitudinal position was endorsed by a majority or a minority and was supported by strong or weak arguments. Argument quality had a larger impact on attitudes with majority than with minority endorsement. In Experiment 2, a proattitudinal or a counterattitudinal message was endorsed by a majority or a minority and was supported by strong or weak arguments. When the source and message position were unexpected (i.e., majority-counter and minority-pro messages), argument quality had a larger impact on attitudes than when the source and message position were expected (i.e., majority-pro and minority-counter messages). Thus, either majority or minority endorsement can enhance message scrutiny if the source-position pairing is surprising.