Local News Online: Aggregators, Geo-Targeting and the Market for Local News
Local News Online: Aggregators, Geo-Targeting and the Market for Local News
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本地新闻在线：聚合器、地理定位和本地新闻市场
DOI：
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发表时间：
2013
影响因子：
1.3
通讯作者：
Christiaan Hogendorn
中科院分区：
文献类型：
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作者：
Lisa M. George;Christiaan Hogendorn
我们研究了b谷歌news上地理位置定位的本地新闻链接如何影响在线本地新闻消费。使用43087个美国家庭在b谷歌新闻设计变更前后的新闻访问样本，我们发现聚合增加了在线消费本地新闻的水平和份额。幅度很小：本地新闻访问增加了不到1%，而本地新闻访问的可能性增加了4- 6%。重新设计还增加了当地访问网点的份额，表明聚合不仅改变了规模，而且改变了当地媒体受众的组成。
We examine how placement of geo-targeted local news links on Google News affects online local news consumption. Using a sample of news visits by 43087 US households before and after a Google News design change, we find that aggregation increases both the level and the share of local news consumed online. Magnitudes are small: local news visits increase by less than 1 percent and the likelihood of a local news visit increases by 4-6 percent. The redesign also increases the local share of visits to outlets, indicating that aggregation alters not only the size but also the composition of the local media audience.