The effects of loyalty programs in services – a double-edged sword?
The effects of loyalty programs in services – a double-edged sword?
复制标题
忠诚度计划对服务业的影响——一把双刃剑?
DOI:
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发表时间:
2017
影响因子:
3.9
通讯作者:
Lin Zhang
中科院分区:
文献类型:
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作者:
Baolong Ma;Xiaofei Li;Lin Zhang