Empirical Study on the Recognition Degree for Intangible Cultural Heritage of the Masses——A Case Study on the Recognition of Liaoning's Intangible Cultural Heritage of Shenyang Citizens
Empirical Study on the Recognition Degree for Intangible Cultural Heritage of the Masses——A Case Study on the Recognition of Liaoning's Intangible Cultural Heritage of Shenyang Citizens
复制标题
群众对非物质文化遗产认知度的实证研究——以沉阳市民对辽宁省非物质文化遗产认知情况为例
DOI：
--
复制
发表时间：
2009
期刊：
影响因子：
--
通讯作者：
Heejin Jun
中科院分区：
文献类型：
--
作者：
Heejin Jun
非物质文化遗产在全球化和现代化的大背景下迅速消失，它是一种独特的文化遗产，是区域间的文化差异，是社会和国家的文化根和源，因此，非物质文化遗产的保护与开发是当前世界各国学者关注的焦点问题。从遗产需求主体的角度，本文以沈阳市民对辽宁省非物质文化遗产的认知状况、需求差异及其影响因素为研究对象，根据市民对遗产的认知特点，提出了提高市民对遗产认知度的对策和建议。根据公民对遗产的认知程度较低，需要构建多样化的遗产传播网络; 2根据公民对遗产认知的显著差异，需要采取不同的传播模式; 3考虑公民遗产认知的影响因素，需要开展休闲教育; 4考虑公民遗产认知的特点，要进行市场细分，开发相应休闲产品。
In the tenor of globalization amd mordernization,the intangible cultural heritage rapidly disappear.This distinctive cultural heritage depicts cultural diversities among regions,and it is the cultural root and source for society and country.So,At present,the preservation and development of intangible cultural heritage is a focal issue for scholars all over the world.From the point of view of requirement main body of heritage,this paper is based on the masses' recognition condition,demand difference and its impact factors for intangible cultural heritage,by a case studying on Shenyang Citizens' recognition for Liaoning's intangible cultural heritage.Depending on the citizens' heritage recognition characteristic,this paper puts forward the countermeasures and suggestions for improving citizens' heritage recognition degree.First,according to citizens' lower heritage recognition degree,it is necessary to construct diverse heritage's propagating networks.Second,according to citizens' significant difference on heritage recognition,it is necessary to adopt difference dissemination patterns.Third,taking citizens' heritage recognition impact factors into account,it is necessary to launch leisure education.The fourth,taking citizens' heritage recognition characteristic into account,it is necessary to conduct market segmentation and develop corresponding leisure product.