Markets, Distribution and Value Chains in Small-Scale Fisheries: A Special Focus on Europe
Markets, Distribution and Value Chains in Small-Scale Fisheries: A Special Focus on Europe
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DOI：
10.1007/978-3-319-94938-3_8
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发表时间：
2019-01-01
期刊：
影响因子：
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通讯作者：
Rodrigues, Joao Garcia
中科院分区：
文献类型：
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作者：
Pascual-Fernandez, Jose J.;Pita, Cristina;Rodrigues, Joao Garcia
有几个因素影响到小规模渔民维持生计的能力。特别重要的是，它们有能力出售其鱼，获得有利可图的价格，并使其渔获物增值。一般来说，小型渔业的渔获物质量和新鲜度都很上级，但这并不总是带来更好的价格或更高的需求。在市场上，当地渔获物往往与进口渔获物、大规模渔业、水产养殖或甚至偷偷摸摸捕鱼的渔获物没有充分区别。本章重点介绍小规模渔民为增加其渔获物的价值和提高其市场渗透率而采取的战略。这些战略必须包括广泛的行为者和问题。还需要知道现有的渔业资源是否能够科普需求，或者如何将消费者的偏好重新集中在其他海洋物种上，以便更有效地利用潜在资源。这需要各种科学家的贡献，从自然科学到经济学和市场营销，社会科学也发挥着重要作用。因此，需要在这一领域进行跨学科研究，以优化渔业家庭的收入，使消费者更容易获得当地捕获的鱼类。本章还将提供一个实际例子，说明在特内里费（西班牙）开发的旨在提高小规模渔业创新营销能力的跨学科研究。这些战略涉及科学家、地方政府和渔业之间的合作，以产生一个创新的小规模渔业品牌倡议。
Several factors affect the ability of small-scale fishers to secure their livelihoods. Particularly relevant is their capacity to sell their fish, receive remunerative prices, and add value to their catches. In general, catches from small-scale fisheries have a superior quality and freshness, but this does not always lead to better prices or higher demand. Too often, local fishing catches are not sufficiently differentiated in the market from those coming from imports, larger scale fisheries, aquaculture, or even from furtive fishing. This chapter focuses on strategies adopted by small-scale fishers to add value and improve the market penetration of their catches. These strategies must embrace a wide range of actors and issues. There is also a need to know whether the fishing resources available can cope with demand, or in what ways consumers' preferences could be refocused on other marine species to make more efficient use of potential resources. This requires the contribution of a variety of scientists, ranging from the fields of natural sciences to economics and marketing, with social sciences also playing an important role. Consequently, transdisciplinary research in this area is needed in order to optimize the income of fishing families and make it easier for consumers to access locally caught fish. This chapter will also provide a practical example to illustrate transdisciplinary research to improve small-scale fisheries capacity for innovation in marketing being developed in Tenerife (Spain). These strategies involve collaborations between scientists, local government, and the industry to produce an innovative small-scale fisheries branding initiative.