The use of strategic tools by small and medium-sized enterprises: an Australasian study

The use of strategic tools by small and medium-sized enterprises: an Australasian study
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中小企业对战略工具的使用：澳大利亚研究

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发表时间：
2003
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通讯作者：
F. Frost
F. Frost
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文献类型：
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作者：
F. Frost

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This paper reviews the range of strategic tools and techniques available to strategic planners. The study focuses on strategic planning tool usage by small and medium-sized enterprises (SMEs) in Western Australia, Singapore, Hong Kong and Malaysia. A six-stage strategic framework was used to provide for 36 core strategic tasks. Results are contrasted with a previous study published in this journal that considered the use of strategic tools by organizations in the United Kingdom and New Zealand. SMEs were found to use a restricted range of strategic tools. There is a need for a wider understanding of the tools available and their application to strategy development. Copyright © 2003 John Wiley & Sons, Ltd.