Online tourist reviews and accidental conveyors of memories of the atomic bomb, Journal of Tourism and Cultural Change
Online tourist reviews and accidental conveyors of memories of the atomic bomb, Journal of Tourism and Cultural Change
复制标题
在线旅游评论和原子弹记忆的意外传送，《旅游与文化变革杂志》
DOI：
10.1080/14766825.2019.1702048
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发表时间：
2019
影响因子：
2.2
通讯作者：
Noriyuki
中科院分区：
文献类型：
--
作者：
van der DOES;Luli and KAWANO;Noriyuki
在这个数字时代，旅游目的地的在线评论传播得又快又远，口碑信息可以影响网站的声誉及其感知的社会文化意义。对于战争和人类苦难的遗址来说，其存在的理由在于其传递记忆的使命，其利害关系很大。旅游评论的内容是什么？它们会随着时间的推移而变化吗？是什么促使游客在网上写评论？纪念地的利益相关者是否向游客传递了预期的信息，以及在什么条件下和在什么背景下？本实证研究以联合国教科文组织世界遗产地--和平公园内的广岛和平纪念碑及其和平纪念博物馆为重点，探讨了这些问题。使用跨学科的分析，我们仔细检查了这个遗产网站连续十年的在线评论的文本和背景。结果表明，与遗产地相关的和平信息确实在一系列特定条件下传递给游客，他们自发地在网上传递信息，就好像他们自己是遗产的所有者一样，并讨论了这种旅游行为的动机。
In this digital age, online reviews of tourist destinations travel fast and far, and word of mouth information can affect the reputation of the sites and their perceived sociocultural significance. For heritage sites of war and human suffering where their raison-d’être lies in their mission to pass on the memory, the stakes are high. What makes up the content of tourist reviews and do they change over time? What motivates tourists to write online reviews? Are the intended messages transmitted from the stakeholders of the memorial site to the tourists, and under what condition and in what context? These questions are explored in this empirical study that focuses on the UNESCO World Heritage site, the Hiroshima Peace Memorial in the Peace Park and its Peace Memorial Museum. Using interdisciplinary analytics, we scrutinised the text and context of online reviews of this heritage site over ten consecutive years. The results disclosed that peace messages associated with the heritage site are indeed transmitted to the tourists under a set of specific conditions, where they spontaneously pass on the message online as if they are owners of the legacy themselves, and the motivation for this tourist behaviour is discussed.