Enhancing Creativity as Innovation via Asynchronous Crowdwork
Enhancing Creativity as Innovation via Asynchronous Crowdwork
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DOI：
10.1145/3501247.3531555
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发表时间：
2022-06
期刊：
影响因子：
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通讯作者：
Pradeep K. Murukannaiah
中科院分区：
文献类型：
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作者：
Pradeep K. Murukannaiah
同步、面对面的互动，如头脑风暴，被认为是创造性任务的必要条件（旧常态）。然而，由于不同的地点和人员的冲突，很难安排面对面的互动-这一挑战在COVID-19大流行期间（新常态）的在家工作实践中变得更加突出。此外，面对面的互动容易受到认知干扰。我们采用众包作为一种途径，以调查创造力的异步，在线互动。我们选择了产品构思，这是一项自然的任务，因为它需要人类的洞察力和创造力，以了解哪些产品功能是新颖和有用的。我们比较了单独的人群工作者的表现与异步团队的人群工作者形成没有事先协调。我们的研究结果表明，首先，群体合作比单独的群体工作产生更少但更有创意的想法。第二，认知干扰，已知会抑制面对面团队的创造力，在人群团队中可能不显着。第三，团队合作促进了人群工作者更好的成就感。这些发现为权衡创造力、数量和员工幸福感提供了基础，为产品构思建立了众包工作流程。
Synchronous, face-to-face interactions such as brainstorming are considered essential for creative tasks (the old normal). However, face-to-face interactions are difficult to arrange because of the diverse locations and conflicting availability of people—a challenge made more prominent by work-from-home practices during the COVID-19 pandemic (the new normal). In addition, face-to-face interactions are susceptible to cognitive interference. We employ crowdsourcing as an avenue to investigate creativity in asynchronous, online interactions. We choose product ideation, a natural task for the crowd since it requires human insight and creativity into what product features would be novel and useful. We compare the performance of solo crowd workers with asynchronous teams of crowd workers formed without prior coordination. Our findings suggest that, first, crowd teamwork yields fewer but more creative ideas than solo crowdwork. The enhanced team creativity results when Second, cognitive interference, known to inhibit creativity in face-to-face teams, may not be significant in crowd teams. Third, teamwork promotes better achievement emotions for crowd workers. These findings provide a basis for trading off creativity, quantity, and worker happiness in setting up crowdsourcing workflows for product ideation.