Call screening - Is it really a problem for survey research?
Call screening - Is it really a problem for survey research?
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DOI：
10.1086/297872
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发表时间：
1999-12-01
影响因子：
3.4
通讯作者：
Oldendick, RW
中科院分区：
文献类型：
--
作者：
Link, MW;Oldendick, RW
近几十年来，计算机技术的进步和电话覆盖范围的扩大大大提高了我们通过电话进行民意调查的能力，而且越来越方便，成本效益也越来越高。然而，最近的创新，如电话应答机（tam）和来电识别服务（caller - id），通过破坏结果样本的代表性，威胁到我们通过电话进行有效和可靠的调查研究的能力。有了这些设备，潜在的应答者现在有更多的信息来决定是否接听电话。虽然不回应的问题不是一个新问题，但它仍然是民意研究人员关注的中心问题。“但是，不断上升的无应答率等问题真的是新来电筛选技术发展的结果吗？还是来电筛选已经成为问题的方便替罪羊，而问题的根源却在别处？”在本文中，我们通过关注电话应答机和来电显示服务作为来电显示设备的使用，来研究来电显示与不响应相关问题之间的关系。虽然关于电话应答机的相关问题已经写了很多（例如，Oldendick and Link 1994; Piazza 1993; Tuckel and Feinberg 1991; Xu, Bates, and Schweitzer 1993），但是关于呼叫者显示服务对民意调查的影响的研究要少得多。Tuckel和O'Neill（1996）在一项全国性的面对面调查中发现，与不使用来电显示的受访者相比，来电显示用户更有可能年龄在65岁以下，分居或离婚，全职工作，黑人，有更多的孩子住在家里，更有可能参与政治和社会活动
Advances in computer technology and the expansion of telephone cover-age in recent decades have greatly enhanced our ability to conduct public opinion research over the telephone with increasing ease and cost effec-tiveness. However, more recent innovations-such as telephone answering machines (TAMs) and caller identification services (Caller-ID) threaten our ability to conduct valid and reliable survey research via the telephone by undermining the representativeness of the resulting sample. With these devices potential respondents now have more information to use in deciding whether or not to answer the telephone. While the problem of nonresponse is not a new one, it remains a central concern of public opinion researchers.'But are problems such as the rising level of non-response really the result of the growth of new call-screening technologies, or has call screening become a convenient scapegoat for problems whose origins lie elsewhere?In this article we examine the relationship between call screening and issues related to nonresponse by focusing on the use of telephone answering machines and Caller-ID services as call-screening devices. While much has been written about the problems associated with telephone an-swering machines (see, eg, Oldendick and Link 1994; Piazza 1993; Tuckel and Feinberg 1991; and Xu, Bates, and Schweitzer 1993), there have been far fewer studies of the impact of Caller-ID services on the conduct of public opinion surveys. Tuckel and O'Neill (1996) found in a national, face-to-face survey that Caller-ID subscribers were more likely to be under age 65, separated or divorced, employed full-time, black, have larger numbers of children living at home, and more likely to be involved in political and social activities than were respondents who do not use or