Tourism 3.0 and archaeology: approaching tourists’ generated‑content of World Heritage sites
Tourism 3.0 and archaeology: approaching tourists’ generated‑content of World Heritage sites
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旅游 3.0 和考古学：探讨游客在世界遗产地生成的内容
DOI：
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
Alicia Castillo
中科院分区：
文献类型：
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作者：
Nekbet Corpas;Alicia Castillo
在许多由非考古标准定义的西班牙世界遗产背景中，考古并不是地方政府旅游战略的主要焦点；但是，是否有其他方式可以参与其中呢？2.0网站的兴起将传统的旅游话语方向从政府机构和营销组织转向了受众和参与者，即游客。游客自己制作网站内容（照片、事实、经历……），然后与潜在和现有游客的更广泛的在线社区分享。这些合作平台能告诉我们关于世界遗产目的地考古的什么信息？通过在一个2.0网站（TripAdvisor）上对这些用户生成的内容进行评估，本文批判性地探讨了西班牙15个非考古世界遗产是如何呈现考古学的，并反思2.0网站是否可以提供新的推广机会。地方和区域博物馆是政府文化政策创造的最广泛的元素之一，它成为了一个产生新内容的机会，同时利用这些空间来吸引游客的考古价值。真实性问题和解决体验式旅游的需要增加了利用2.0网站作为遗产旅游规划有用信息来源的潜力。
Archaeology is not the main focus of local governments’ strategy for tourism in many Spanish World Heritage contexts defined by non-archaeological criteria; but, are there alternative ways of engaging with it? The surge of 2.0 websites has upturned the traditional direction of tourism discourse from governmental bodies and marketing organizations to the audiences and participants, that is, the tourists. The tourists themselves produce the website contents (photographs, facts, experiences…) that are then shared with the wider online communities of prospective and present tourists. What can these collaborative platforms tell us about archaeology in World Heritage destinations? Through the assessment of this user-generated content on a 2.0 websites (TripAdvisor), this paper critically addresses how archaeology is presented in fifteen non-archaeological World Heritage Sites in Spain and reflects on whether 2.0 websites may provide new opportunities for promotion. Local and regional museums, one of the most widespread elements created by governmental cultural policies, become an opportunity to generate new contents themselves while using these spaces to attract tourists to archaeological values. The issue of authenticity and the need to address experiential tourismare added potentials for the use of 2.0 websites as useful sources of information for heritage tourism planning.