Modeling Conflict and Coordination in Multi-Channel Distribution Systems: A Review
Modeling Conflict and Coordination in Multi-Channel Distribution Systems: A Review
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DOI：
10.1007/978-1-4020-7953-5_13
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发表时间：
2004
期刊：
影响因子：
--
通讯作者：
A. Tsay;N. Agrawal
中科院分区：
文献类型：
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作者：
A. Tsay;N. Agrawal
对于任何要销售产品的公司来说，如何将该产品提供给目标客户可能与开发产品本身一样至关重要1。虽然分销渠道的选择是一个非常传统的问题，但对于许多公司来说，由于一些重大发展，它最近受到了严格的审查。互联网在消费者和企业采购活动中的作用不断扩大，为接触客户创造了新的机会。信息和材料处理技术拓宽了生产商可以合理执行的一系列可行的销售和分销活动。联邦快递和联合包裹服务等第三方运输巨头部署的普遍物流网络已经改变了材料运输的经济性。因此，许多制造商正在重新考虑其分销方式，特别关注中间商的作用2。
For any company with a product to sell, how to make that product available to the intended customers can be as crucial a strategic issue as developing the product itself1. While distribution channel choice is a very traditional concern, for many companies it has recently come under intense scrutiny due to a number of major developments. The expanding role of the Internet in consumer and business procurement activity has created new opportunities for access to customers. Information and materials handling technologies have broadened the feasible set of sales and distribution activities that a producer might reasonably perform. The economics of materials delivery has been transformed by the pervasive logistical networks deployed by third-party shipping powerhouses such as Federal Express and United Parcel Services. As a result, many manufacturers are reconsidering their approaches to distribution, with particular attention to the role of intermediaries2.