Deriving Lifetime Value of a Customer Who Exhibits Non-Poisson Purchase Behavior: Application to Marketing Intervention for Customer Retention

Deriving Lifetime Value of a Customer Who Exhibits Non-Poisson Purchase Behavior: Application to Marketing Intervention for Customer Retention
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推导表现出非泊松购买行为的客户的终身价值:应用于保留客户的营销干预

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发表时间:
2022
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通讯作者:
Makoto Abe
Makoto Abe
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作者:
水野誠;阿部誠;新保直樹;近藤公彦;大塚英美;Makoto Abe

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