Confirmation and Cognitive Bias in Design Cognition
Confirmation and Cognitive Bias in Design Cognition
复制标题
设计认知中的确认与认知偏差
DOI：
--
复制
发表时间：
2012
期刊：
影响因子：
--
通讯作者：
L. Shu
中科院分区：
文献类型：
--
作者：
Gregory M. Hallihan;Hyunmin Cheong;L. Shu
更好地理解设计认知的愿望导致了心理学文献在设计研究中的应用，例如，学习、类比推理和解决问题的能力。关于认知障碍和偏见的心理学研究提供了另一个相关的知识体系供应用。认知偏差是人类信息处理过程中的固有偏差，它会导致次优推理。认知规则是人们在信息处理过程中为了提高效率而使用的无意识规则，是认知偏差的可能前因。本文介绍了两项研究，探讨了确认偏见的作用，这是一种倾向，寻求和解释证据，以确认现有的信念。第一项研究的结果，涉及新手设计师从事仿生设计任务的协议分析表明，确认偏见是存在的概念生成过程中，并提供额外的见解确认偏见的影响，设计。第二项研究是一项要求参与者完成概念评估任务的对照实验，其结果表明，决策矩阵是减少概念评估过程中确认偏差的有效工具。
The desire to better understand design cognition has led to the application of literature from psychology to design research, e.g., in learning, analogical reasoning, and problem solving. Psychological research on cognitive heuristics and biases offers another relevant body of knowledge for application. Cognitive biases are inherent biases in human information processing, which can lead to suboptimal reasoning. Cognitive heuristics are unconscious rules utilized to enhance the efficiency of information processing and are possible antecedents of cognitive biases. This paper presents two studies that examined the role of confirmation bias, which is a tendency to seek and interpret evidence in order to confirm existing beliefs. The results of the first study, a protocol analysis involving novice designers engaged in a biomimetic design task, indicate that confirmation bias is present during concept generation and offer additional insights into the influence of confirmation bias in design. The results of the second study, a controlled experiment requiring participants to complete a concept evaluation task, suggest that decision matrices are effective tools to reduce confirmation bias during concept evaluation.Copyright © 2012 by ASME
影响因子：
7.6
作者：
MEYEROWITZ, BE;CHAIKEN, S
通讯作者：
CHAIKEN, S