Dormant Ties: The Value of Reconnecting
Dormant Ties: The Value of Reconnecting
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DOI：
10.1287/orsc.1100.0576
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发表时间：
2011-07
期刊：
影响因子：
--
通讯作者：
D. Levin;Jorge Walter;J. Murnighan
中科院分区：
文献类型：
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作者：
D. Levin;Jorge Walter;J. Murnighan
社交网络文献表明，必须保持联系才能保持价值。相反，我们表明，重新连接休眠的关系-以前的关系，现在已经失去联系-可以非常有用。我们的研究促使EMBA学生就一个重要的工作项目咨询他们休眠的联系人；与他们目前的关系相比，结果更有利。此外，重新建立以前牢固的关系带来了通常与弱关系(效率和新颖性)或强关系(信任和共同观点)相关的所有四个好处。这些发现表明，潜伏的关系-经常被忽视或未得到充分利用-可能是知识和社会资本的宝贵来源。
The social networks literature suggests that ties must be maintained to retain value. In contrast, we show that reconnecting dormant ties---former ties, now out of touch---can be extremely useful. Our research prompted Executive MBA students to consult their dormant contacts about an important work project; outcomes compared favorably to those of their current ties. In addition, reconnecting previously strong ties led to all of the four benefits that are usually associated with either weak ties (efficiency and novelty) or strong ties (trust and shared perspective). These findings suggest that dormant relationships---often overlooked or underutilized---can be a valuable source of knowledge and social capital.