Choice Architecture 2.0: Behavioral Policy as an Implicit Social Interaction

Choice Architecture 2.0: Behavioral Policy as an Implicit Social Interaction
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选择架构 2.0:作为隐性社交互动的行为政策

DOI:
10.1177/237946151700300202
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发表时间:
2017
影响因子:
--
通讯作者:
C. Fox
C. Fox
中科院分区:
--
文献类型:
--
作者:
J.M.T. Krijnen;David Tannenbaum;C. Fox

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我们提出了一个新的概念框架的行为政策设计,我们称之为选择架构2.0。我们认为,除了考虑不同的选择环境如何影响决策(如在传统的选择架构),选择架构师还应该知道的隐式的相互作用之间发生的选择架构的目标和自己。当面对一个决定时,人们通常会参与一个社会意义建构过程,这个过程需要评估(a)选择架构师的信念和意图,以及(B)选择架构师和其他观察者将如何解释他们的决定。我们提出的例子,这个选择架构2.0框架可以用来预测因素,缓和的成功或失败的行为政策干预,我们提供的例子,可能会触发社会意义的因素。我们还提出了一个社会意义审计的模板,政策制定者可以在实施任何特定的选择架构设计之前执行。
We propose a new conceptual framework for behavioral policy design that we call choice architecture 2.0. We argue that in addition to considering how different choice environments affect decisions (as in conventional choice architecture), choice architects should also be aware of the implicit interaction taking place between the targets of the choice architecture and themselves. When confronting a decision, people often engage in a social sensemaking process that entails an assessment of (a) the beliefs and intentions of the choice architect and (b) how their decision will be construed by the choice architect and other observers. We present examples of how this choice architecture 2.0 framework can be used to anticipate factors that moderate the success or failure of behavioral policy interventions, and we provide examples of factors that may trigger social sensemaking. We also present a template for a social sensemaking audit that policymakers can perform before implementing any particular design of choice architecture.
DOI: 10.1038/nclimate2681
发表时间: 2015-09-01
影响因子: 30.7
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