Research and reality: using mobile messages to promote maternal health in rural India
Research and reality: using mobile messages to promote maternal health in rural India
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研究与现实：利用移动信息促进印度农村孕产妇健康
DOI：
10.1145/2369220.2369253
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发表时间：
2010
期刊：
影响因子：
--
通讯作者：
J. Canny
中科院分区：
文献类型：
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作者：
D. Ramachandran;Vivek Goswami;J. Canny
印度的农村卫生工作者并不总是具备有效说服客户采取健康做法的培训、信誉或动力。为了帮助提高他们的效率，我们在手机上向他们提供了向客户展示的消息。我们提出了一项研究，比较了卫生工作者使用基于电话的讲座式信息、基于电话的对话式信息（引起用户响应）或不使用其他辅助工具的三种有说服力的健康信息的演示。我们发现对话信息可以显着提高咨询会议的质量，并增加卫生工作者和客户之间的讨论；然而，我们没有统计测量任何基于电话的消息对健康行为结果的影响。我们根据我们在研究过程中由于社会、文化和环境现实的相互作用而面临的挑战和做出的妥协来分析这些结果，并讨论这些因素如何影响整个ICTD项目。
Rural health workers in India do not always have the training, credibility or motivation to effectively convince clients to adopt healthy practices. To help build their efficacy, we provided them with messages on mobile phones to present to clients. We present a study which compared three presentations of persuasive health messages by health workers using a phone-based lecture-style message, a phone-based dialogic message that elicits user responses, or no additional aids. We found that dialogic messages significantly improve the quality of counseling sessions and increase discussion between health workers and clients; however, we did not statistically measure an effect of either phone-based message on health behavioral outcomes. We analyze these results in light of the challenges we faced and compromises we made through the research process due to the interplay of social, cultural and environmental realities, and discuss how these factors affect ICTD projects at large.