Consumer Cocreation in New Product Development
Consumer Cocreation in New Product Development
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DOI：
10.1177/1094670510375604
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发表时间：
2010-08
影响因子：
12.4
通讯作者：
Wayne D. Hoyer;Rajesh Chandy;M. Dorotic;M. Krafft;Siddharth S. Singh
中科院分区：
文献类型：
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作者：
Wayne D. Hoyer;Rajesh Chandy;M. Dorotic;M. Krafft;Siddharth S. Singh
消费者共同创造领域还处于起步阶段，许多方面还没有得到很好的理解。在本文中，我们概述并讨论了一个关注新产品开发（NPD）中消费者共同创造程度的概念框架。作者研究了(a)这一过程的主要刺激因素和障碍，(b)共同创造在新产品开发过程的每个阶段的影响，以及(c)与企业和消费者相关的各种结果。提出了今后研究的若干领域。
The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.