Convergent designs in fine fashion: An evolutionary model for stylistic innovation
Convergent designs in fine fashion: An evolutionary model for stylistic innovation
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DOI：
10.1016/j.respol.2006.02.009
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发表时间：
2006-11-01
期刊：
影响因子：
7.2
通讯作者：
Ponti, Anna
中科院分区：
文献类型：
--
作者：
Cappetta, Rossella;Cillo, Paola;Ponti, Anna
在本文中，我们提出并检验了一种风格创新的进化模型，即产品和服务的美学和符号元素的变化。在许多行业中，风格是一个越来越相关的现象，我们的目标是开发一个如何引入和采用风格的模型。我们以现有的关于技术变革的文献为基础，构建风格如何随时间变化的动态框架。在我们提出的模型中，公司面临着具有相关风格变化的发酵期和单一趋势的趋同期-即风格趋同设计与技术主导设计。我们确定了风格创新趋同的驱动因素。我们对该模型进行了纵向实证研究（1984-2002），以精细时装行业为对象，解释了风格进化模型和技术进化模型之间的主要差异。(c) 2006 Elsevier B.V.版权所有
In this paper we propose and test an evolutionary model of stylistic innovation, that is the change in the aesthetic and symbolic elements of products and services. Style is an increasingly relevant phenomenon in many industries and our goal is to develop a model of how styles get introduced and adopted. We build on existent literature on technological change to frame the dynamics of how style changes across time. In the model we propose, companies face periods of ferment with relevant stylistic variations and periods of convergence on a single trend-that is the stylistic convergent design versus the technologic dominant design. We identify the drivers of convergence in stylistic innovation. We test the model with a longitudinal empirical study (1984-2002) in the fine fashion industry, explaining the main differences between a stylistic and a technological evolutionary model. (c) 2006 Elsevier B.V. All rights reserved.