Diffusion Processes and Optimal Advertising Policy
Diffusion Processes and Optimal Advertising Policy
复制标题
传播过程和最佳广告政策
DOI：
10.1007/978-3-642-51565-1_55
复制
发表时间：
1976
期刊：
影响因子：
--
通讯作者：
J. P. Gould
中科院分区：
文献类型：
--
作者：
J. P. Gould
这个模型扩展了Nerlove-Arrow模型[#54]的动态最优广告策略，放松了线性广告成本函数的假设，并认识到存在关于信息在市场中传播方式的替代假设。
This model extends the Nerlove-Arrow model [#54] of the dynamic optimal advertising policy for the firm by relaxing their assumption of a linear advertising cost function and by recognizing that there exist alternative hypotheses about the way in which information spreads through a market.