Limited edition: Producing artificial scarcity for digital art on the blockchain and its implications for the cultural industries

Limited edition: Producing artificial scarcity for digital art on the blockchain and its implications for the cultural industries
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限量版:在区块链上制造数字艺术的人为稀缺性及其对文化产业的影响

DOI:
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发表时间:
2018
期刊:
Convergence: The International Journal of Research into New Media Technologies
影响因子:
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通讯作者:
Rachel O’Dwyer
Rachel O’Dwyer
中科院分区:
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文献类型:
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作者:
Rachel O’Dwyer

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本文将探讨如何使用区块链来创建数字艺术的限量版,并特别关注两家公司的商业模式:Monegraph和Ascribe。对一些人来说,区块链技术和智能合约的发展为艺术家提供了一个保护他们的作品不被滥用和征用的机会。对其他人来说,这意味着未来可能会出现更强有力的数字版权管理形式,这可能会对数字文化产生负面影响。然而,本文认为,区块链上的限量版的目的通常不是对使用或新形式的数字版权管理建立更强的限制,而是创造新型的可交易数字资产。反过来,这种趋势意味着与数字文化相关的知识产权的不同操作,其中异化而不是排斥是重要的,以及与数字文化产品相关的不同稀缺性操作,其中它们的自由流通不一定与利润相对立。
This article examines the use of the blockchain to create limited editions of digital art with a particular focus on the business models of two companies: Monegraph and Ascribe. For some, the development of blockchain technologies and smart contracts suggests an opportunity for artists to protect their work from misuse and expropriation. For others, it suggests the possibility of stronger forms of digital rights management, going forward, that may negatively impact digital culture. However, this article argues that the aim of limited editions on the blockchain is not usually to institute stronger restrictions over use or a new form of digital rights management but rather to create new kinds of tradable digital assets. In turn, this trend implies a different operation of intellectual property rights with respect to digital culture, one where alienation rather than exclusion is significant, and a different operation of scarcity with respect to digital cultural goods, where their free circulation is not necessarily antithetical to profit.