To Franchise or Not to Franchise
To Franchise or Not to Franchise
复制标题
特许经营或不特许经营
DOI:
10.1108/00251749310041788
复制
发表时间:
1993
影响因子:
4.6
通讯作者:
R. Justis
中科院分区:
文献类型:
--
作者:
Peng S. Chan;R. Justis
Franchising, as a popular form of entrepreneurship, continues to be increasingly accepted throughout the world. However, due to many frauds and failures in the past, franchise laws have been established to ensure full disclosure on the part of the franchisor to all prospective franchisees. Surveys 101 companies and their disclosure documents, to ascertain how they operated their business and the extent to which they complied with the disclosure regulations. It was evident that the disclosure rules provided increased knowledge for prospective franchisees, although not all franchisors adhered to the spirit and letter of the law.