The challenge and opportunities for an event organiser during an economic recession
The challenge and opportunities for an event organiser during an economic recession
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DOI：
10.1108/17582951211229681
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发表时间：
2012-01-01
影响因子：
2.2
通讯作者：
Devine, Frances
中科院分区：
文献类型：
--
作者：
Devine, Adrian;Devine, Frances
目的-2007年底开始的经济衰退已经并将继续对活动行业产生影响。失业和通货膨胀，加上公共和私营部门预算的缩减，使经营环境变得困难。本文的目的是讨论如何经济衰退和紧缩措施，随后影响了英国的事件-并将继续这样做。设计/方法/方式-一些以前的研究认为，经济衰退可以刺激创造力和创新。本文提供了一些支持这一论点，因为它探讨了经济衰退如何迫使欧洲最负盛名的国际青年足球（足球）锦标赛之一的组委会“超越足球”，并开始寻找创新的方法来抵消其资金削减。该文件的重点是北方爱尔兰牛奶杯青年足球锦标赛，这是被认为是最负盛名的青年足球锦标赛之一，在European.Findings -基于从不同的利益相关者通过访谈和焦点小组收集的数据，本文讨论了如何比赛可以产生额外的收入从大门收入，企业招待费，商品，编程，赞助和市场营销。实际影响-活动组织者可以从这项研究中学到两个重要的教训：第一，目前的经济气候是具有挑战性的，但他们应该尝试和思考“跳出框框”，因为挑战可以带来机遇;第二，咨询和与事件利益相关者合作，因为他们的洞察力和想法可能会证明在这些充满挑战的times.Originality/值-本文满足确定需要研究的事件行业的经济衰退的影响。
Purpose - The economic recession, which began in late 2007 has, and will continue to have, repercussions for the events industry. Unemployment and inflation coupled with shrinking public and private sector budgets have made the operating environment difficult. The purpose of this paper is to discuss how the recession and the austerity measures that followed have affected UK events - and will continue to do so.Design/methodology/approach - Some previous research has argued that a downturn in the economy can stimulate creativity and innovation. This paper lends some support to this argument as it examines how the recession has forced the organising committee of one of Europe's most prestigious international youth football (soccer) tournaments to "think beyond the football" and start to look at innovative ways to off-set the cuts in its funding. The paper focuses on the Northern Ireland Milk Cup Youth Football Tournament, which is regarded as one of the most prestigious youth football tournaments in Europe.Findings - Based on data gathered from various stakeholders via interviews and focus groups the paper discusses how the tournament can generate extra revenue from gate receipts, corporate hospitality, merchandising, programming, sponsorship and marketing.Practical implications - Event organisers can learn two important lessons from this study: first, the current economic climate is challenging but they should try and think "outside the box" as challenges can present opportunities; and second, consult and collaborate with event stakeholders, as their insight and ideas may prove invaluable in these challenging times.Originality/value - This paper fulfils an identified need to study the impact of the recession on the events industry.