Informing drinkers: Can current UK alcohol labels be improved?
Informing drinkers: Can current UK alcohol labels be improved?
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DOI：
10.1016/j.drugalcdep.2018.07.032
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发表时间：
2018-11-01
影响因子：
4.2
通讯作者：
Maynard, Olivia M.
中科院分区：
文献类型：
--
作者：
Blackwell, Anna K. M.;Drax, Katie;Maynard, Olivia M.
背景：酒精标签提供了一种相对低成本、人群水平的方法来提供有关酒精含量和危害的信息。方法：我们进行了一项在线受试者间实验，有两个任务来检查酒精标签的影响（n = 1884）。在一项任务中，参与者被随机分配到四种不同的单位标签（包括酒精行业目前使用的标签和新的标签，这些标签提供了更多关于单位数量与推荐饮酒指南之间关系的信息）中的一种。我们评估了参与者估计每周酒精摄入量限制的准确性。在第二个任务中，参与者被随机分配观看8个健康警告中的一个（根据信息内容、特异性和框架而变化）。我们在看到健康警告后评估了戒烟的动机。结果：与行业标准标签相比，查看新单位标签的参与者估计每周酒精摄入量限制的准确性更高。与心理健康和积极框架信息相比，同时看到癌症和消极框架信息的参与者减少饮酒的动机更高。结论：酒精行业现有的单位标签可以改进；包含每份饮料的单位信息，以及这些信息与低风险饮酒指南的关系，对于促进消费者的理解可能很重要。健康警告标签应附在容器旁边，向消费者提供有关酒精危害的信息，并劝阻危险的饮酒行为。
Background: Alcohol labeling provides a relatively low-cost, population-level approach to providing information about alcohol's content and harms.Method: We conducted an online between-subjects experiment with two tasks to examine the impact of alcohol labels (n = 1884). In one task, participants were randomized to view one of four different unit labels (including labels currently used by the alcohol industry and novel labels which provide more information about how the number of units relates to recommended drinking guidelines). We assessed participants' accuracy of estimating weekly serving limits of alcohol. In a second task, participants were randomized to view one of eight health warnings (which varied according to message content, specificity, and framing). We assessed the motivation to quit after viewing the health warning.Results: Accuracy of estimating weekly serving limits of alcohol was greater for participants who viewed novel unit labels compared to the industry standard labels. Motivation to drink less was higher amongst participants who had viewed both cancer and negatively framed messages, compared to mental health and positively framed messages.Conclusion: Existing unit labels used by the alcohol industry can be improved; the inclusion of unit information per serving and how these relate to low-risk drinking guidelines may be important for facilitating consumer understanding. Health warning labels should be included alongside units to provide consumers with information about the harms associated with alcohol and discourage riskier drinking behavior.