Direct Sale or Indirect Sale? Effects of Shareholding
Direct Sale or Indirect Sale? Effects of Shareholding
复制标题
直接销售还是间接销售？
DOI：
10.1111/j.1467-9957.2010.02172.x
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发表时间：
2011
影响因子：
1.1
通讯作者：
Takeshi Ikeda
中科院分区：
文献类型：
--
作者：
Makoto Okamura;Tatsuhiko Nariu;Takeshi Ikeda
本文研究了一种垂直结构，其中制造商持有零售商的库存，但允许零售商选择库存数量。我们证明了在单一批发公司运作的情况下，它完全拥有其均衡的零售公司，并充当Stackelberg领导者。我们还研究了两个批发公司经营的案例。我们观察到，当持股的直接效应在批发企业和零售企业之间大于战略效应时，各企业完全拥有其零售企业。
In this paper we study a vertical structure in which a manufacturer holds stock with its retailer but it allows the retailer to choose the quantity. We show that in the case when a single wholesale firm operates, it completely owns its retailing firm in equilibrium and acts as a Stackelberg leader. We also examine a case where two wholesale firms operate. We observe that each firm owns its retail firm completely when the direct effect of share holding dominates the strategic effect among the wholesale and the retail firms.