Exploring the value relevance of corporate reputation: A fuzzy-set qualitative comparative analysis
Exploring the value relevance of corporate reputation: A fuzzy-set qualitative comparative analysis
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DOI：
10.1016/j.jbusres.2015.10.101
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发表时间：
2016-04
影响因子：
11.3
通讯作者：
D. Wang;T. Yu;Chia-Hsin Chiang
中科院分区：
文献类型：
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作者：
D. Wang;T. Yu;Chia-Hsin Chiang
教育工作者、管理人员和政策制定者对企业声誉概念的兴趣正在增长。然而，没有研究人员检查因果食谱的价值相关性的企业声誉。因此，本研究使用模糊集定性比较分析（fsQCA），探讨台湾上市公司在2010-2013年期间的企业声誉的价值相关性。结果表明，公司声誉增加了市场价值，即使在控制盈利业绩。这些研究结果表明，企业声誉的情感成分至少与认知成分一样重要。此外，研究结果扩展了以前的研究表明，一个以上的企业声誉测量的休闲组合是价值相关的。这项研究提供了有益的见解，企业声誉的性质。
Educators, administrators, and policy makers' interest in the concept of corporate reputation is growing. However, no researcher examines causal recipes for the value relevance of corporate reputation. This study therefore uses fuzzy-set qualitative comparative analysis (fsQCA) to explore the value relevance of corporate reputation for Taiwan listed companies over the period 2010–2013. The results show that corporate reputation adds to market value, even after controlling for earnings performance. These findings inform the affective component of corporate reputation is, at least, as important as the cognitive component. Furthermore, the findings extend previous research by showing that more than one casual combination of corporate reputation measurements is value-relevant. This study provides useful insights into the nature of corporate reputation.