A Study on the Influencing Factors on Flow & Addiction of Tiktok Service Users
A Study on the Influencing Factors on Flow & Addiction of Tiktok Service Users
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DOI：
10.15207/jkcs.2021.12.3.125
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发表时间：
2021-01-01
期刊：
影响因子：
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通讯作者：
HO, LEE SANG
中科院分区：
文献类型：
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作者：
HO, LEE SANG
本研究探讨了抖音服务用户感知的流量和成瘾的影响因素，抖音服务是一个在社交媒体和 OTT 中间领域拓展市场的 SFV 服务平台。随着抖音用户数量的增加，研究人员认为有必要研究成瘾原因。由于媒体用户缺乏媒体消费时间，他们制作和分享的是短视频而不是长视频，并且受到外生变量的影响。此外，依恋分为人际关系和服务依恋，依恋路径被证实与心流和成瘾有关。通过这项研究，研究人员认为，将导致视频媒体服务成瘾的路径设定并验证为自我暴露和依恋、流动和成瘾，具有理论和实践贡献。这些研究成果可应用于更加多元化的以视频为中心的媒体服务，并有望用于未来新兴的新媒体。
This study deals with the influencing factors on flow and addiction perceived by users of Tiktok service, an SFV service platform that is expanding the market in the middle area between social media and OTT. As the number of Tiktok users increases, researchers thought that research on the cause of addiction would be necessary. Since media users lack media consumption time, they produce and share SFVs rather than long videos, and are affected by exogenous variables. In addition, attachment is divided into interpersonal relationships and attachment to services, and the path of attachment was confirmed to be connected to flow and addiction. Through this study, the researchers considered that there were theoretical and practical contributions in that the path leading to addiction of video media services was set and verified as self-exposure and attachment, flow and addiction. These research results can be applied to more diversified video-centered media services, and can be expected to be used for new media emerging in the future.