Smoking, social class, and gender: what can public health learn from the tobacco industry about disparities in smoking?
Smoking, social class, and gender: what can public health learn from the tobacco industry about disparities in smoking?
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DOI：
10.1136/tc.2003.006098
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发表时间：
2004-06-01
期刊：
影响因子：
5.2
通讯作者：
Balbach, ED
中科院分区：
文献类型：
--
作者：
Barbeau, EM;Leavy-Sperounis, A;Balbach, ED
目的：发现烟草业如何考虑社会阶级和性别在其努力在美国推销卷烟，特别是对社会弱势的年轻女性。方法：采用选定的关键词对烟草行业文献进行系统的在线检索，并对有关吸烟率的流行病学资料进行回顾。结果：美国最大的两家卷烟制造商认为“工人阶级”年轻人是促进关键品牌增长的关键细分市场。通过他们自己的市场调查，这些公司发现社会弱势的年轻女性并不一定想要一个“女性化”的香烟品牌。结论：考虑到烟草行业的努力，以及社会阶层在吸烟方面的持续和不断扩大的差距，以及性别吸烟差异的缩小，我们得出的结论是，额外的烟草控制资源应该针对工人阶级的女性。
Objective: To discover how the tobacco industry considers social class and gender in its efforts to market cigarettes in the USA, particularly to socially disadvantaged young women.Methods: A systematic on-line search of tobacco industry documents using selected keywords was conducted, and epidemiological data on smoking rates reviewed.Results: The two largest cigarette manufacturers in the USA consider "working class" young adults to be a critical market segment to promote growth of key brands. Through their own market research, these companies discovered that socially disadvantaged young women do not necessarily desire a "feminine" cigarette brand.Conclusions: Considering the tobacco industry's efforts, alongside the persistent and growing disparities in cigarette smoking by social class, and the narrowing of differences in smoking by gender, it is concluded that additional tobacco control resources ought to be directed toward working class women.