The Effects of Social Norms Among Peer Groups on Risk Behavior: A Multilevel Approach to Differentiate Perceived and Collective Norms
The Effects of Social Norms Among Peer Groups on Risk Behavior: A Multilevel Approach to Differentiate Perceived and Collective Norms
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DOI：
10.1177/0093650218824213
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发表时间：
2021-04-01
影响因子：
6.2
通讯作者：
Klimmt, Christoph
中科院分区：
文献类型：
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作者：
Geber, Sarah;Baumann, Eva;Klimmt, Christoph
人们发现社会规范是影响个人健康和危险行为的重要因素。过去的研究通常涉及个人在其社会环境（例如，在同侪群体中）中感知哪些社会规范。本文通过应用多层次方法并区分个人层面的感知规范和群体层面的集体规范，探讨了超越这种认知的规范性社会影响。有关标准和三种道路交通风险行为（超速、酒后驾驶和开车时发短信）的数据来自对年轻德国汽车驾驶员（N = 311 名主要受访者）及其同龄群体（总体 N = 1,244）的代表性调查。多层次建模（MLM）表明，除了个人对同伴行为和认可的规范认知之外，实际的集体规范（同伴的实际风险行为和态度）也会影响个人的风险行为。讨论了关于对风险行为的规范性影响的理论化和实际意义的研究结果。
Social norms have been found to be an important factor in individuals' health and risk behaviors. Past research has typically addressed which social norms individuals perceive in their social environments (e.g., in their peer group). The present article explores normative social influences beyond such perceptions by applying a multilevel approach and differentiating between perceived norms at the individual level and collective norms at the group level. Data on norms and three road traffic risk behaviors (speeding, driving after drinking, and texting while driving) were obtained from a representative survey among young German car drivers (N = 311 anchor respondents) and their peer groups (overall N = 1,244). Multilevel modeling (MLM) revealed that beyond individual normative perceptions of peers' behavior and approval, actual collective norms (peers' actual risk behavior and attitudes) affect individuals' risk behaviors. Findings are discussed with regard to theorizing normative influences on risk behavior and practical implications.