LOCALLY RATIONAL DECISION-MAKING - THE DISTRACTING EFFECT OF INFORMATION ON MANAGERIAL PERFORMANCE
LOCALLY RATIONAL DECISION-MAKING - THE DISTRACTING EFFECT OF INFORMATION ON MANAGERIAL PERFORMANCE
复制标题
DOI：
10.1287/mnsc.38.2.212
复制
发表时间：
1992-02-01
影响因子：
5.4
通讯作者：
WINER, RS
中科院分区：
文献类型：
--
作者：
GLAZER, R;STECKEL, JH;WINER, RS
本文描述了一种被称为“局部旋转”决策的现象，在这种现象中，即使决策者没有错误地处理信息，信息的存在也可能产生功能失调的后果。利用战略市场模拟博弈的实验结果，我们发现，信息的可获得性导致了一种倾向，即专注于信息最清楚地涉及的决策组成部分。如果这些都不是与成功最密切相关的要素，那么整体业绩实际上可能会受到影响。因此，决策过程是“局部理性的”，因为对于较大计划的具体组成部分而言，它可能是最优的，但就最终结果和整个组织而言，它可能是全局次优的。我们描述了这一现象对在管理决策中使用与市场有关的数据的影响。
This paper describes a phenomenon called "locally rotional" decision-making, in which the mere presence of information may have dysfunctional consequences even if decision makers do not process the information incorrectly. Using the results from an experiment conducted with a strategic market simulation game, we find that the accessibility of information results in a disposition to focus on those components of decision-making most clearly addressed by the information. If these are not the components most closely tied to success, overall performance may in fact suffer. The decision-making process is thus "locally rational" since it may be optimal with respect to specific components of a larger plan, but globally suboptimal with regard to ultimate outcomes and for the organization as a whole. We describe the implications of the phenomenon for the use of market-related data in managerial decision-making.