A Cross-Cultural Study of Vehicle Front Mask Design Using Kansei Engineering Approach
A Cross-Cultural Study of Vehicle Front Mask Design Using Kansei Engineering Approach
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DOI：
10.1177/154193120004403380
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发表时间：
2000-07
期刊：
影响因子：
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通讯作者：
Wenqi Shen;Y. Matsubara;John R. Wilson;M. Nagamachi
中科院分区：
文献类型：
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作者：
Wenqi Shen;Y. Matsubara;John R. Wilson;M. Nagamachi
本文报道了一项在日本、英国和美国进行的汽车前罩设计的感性工学研究。目的是比较三个不同的国家在感性的意义和感性的结构。三个国家的受试者以5分制SD量表评估了24个乘用车前面罩。在计算机屏幕上显示24张前面罩图片。通过因子分析和Hayashi的量化理论类型I对三组实验结果进行分析，比较三个国家被试在感性评价上的异同。从描述车辆前罩的SD量表中提取三个因素：因子1“价值”，如“豪华”；因子2“性能”，如“运动”；因子3“传统”，如“经典”或“简单”。对于与这三个因素相关的感觉，整个面罩的整体形状、前格栅的形状和类型以及大灯图案的影响最广泛。在对车辆前面罩的认知上，没有发现显著的跨文化差异。
This paper reports a kansei engineering study of vehicle front mask design conducted in Japan, UK, and US. The objective is to compare three different countries in terms of kansei meaning and kansei construction as well. The subjects in three countries evaluated 24 passenger-car front masks on the 5-point SD scale. The 24 front mask pictures were presented on computer screen. The experimental results of three groups were analyzed through Factor Analysis and Hayashi's Quantification Theory Type I and compared the similarity and difference in kansei evaluation among subjects from three countries. Three factors are extracted from the set of SD scales in describing vehicle front masks: Factor 1 “Value” with words such as “deluxe“, Factor 2 “Performance” with words such as “sporty”, and Factor 3 “Tradition” with words such as “classic” or “simple“. For feelings associated with the three factors, the overall shape of the whole mask, front grill shape and type, and headlight patterns have the broadest influence. No significant cross-cultural difference was identified in the perception of vehicle front masks.