The role of communication professionals in fostering a culture of public engagement
The role of communication professionals in fostering a culture of public engagement
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DOI：
10.1080/21548455.2021.1943763
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发表时间：
2021-07-09
影响因子：
1.7
通讯作者：
Tiffany, Leigh Anne
中科院分区：
文献类型：
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作者：
Besley, John C.;Garlick, Sarah;Tiffany, Leigh Anne
本研究最初报告了对美国东北部两个长期生态研究 (LTER) 站点的科学家进行的定性访谈 (n = 17)。这些访谈表明，需要更多地关注传播专业人员和机构领导在促进高质量公众参与方面的作用。该研究还报告了一项后续定量调查（n = 68），该调查旨在更好地了解 LTER 科学家对传播专业人士的看法与对强劲参与资金需求的看法之间的有意义关联程度。该项目最初是基于综合行为模型设计的，旨在评估 LTER 科学家个体的参与相关态度、规范信念和功效信念如何影响他们的沟通活动。然而，综合结果凸显了额外研究和理论化的潜在价值，旨在更好地理解可能导致科学家和组织传播者之间加强合作的因素。
This study initially reports on qualitative interviews (n = 17) with scientists at two Long Term Ecological Research (LTER) sites in the northeastern United States. These interviews suggest the need for greater attention to the role of communication professionals and institutional leadership in fostering high-quality public engagement. The study also reports on a follow-up quantitative survey (n = 68) conducted to better understand the degree to which LTER scientists' views about communication professionals were meaningfully associated with perceptions about the need for robust engagement funding. The project was initially designed based on the Integrated Behavioral Model to assess how individual LTER scientists' engagement-related attitudes, normative beliefs, and efficacy beliefs affected their communication activities. However, the combined results highlight the potential value of additional research and theorization aimed at better understanding the factors that might lead to greater cooperation between scientists and organizational communicators.