The Attention-Based View of Great Strategies
The Attention-Based View of Great Strategies
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基于注意力的伟大战略观
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
J. Joseph
中科院分区：
文献类型：
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作者：
W. Ocasio;J. Joseph
对于注意力导向的观点来说，一个伟大战略背后的想法来源并不重要，重要的是组织在开发、实施和阐述好的想法时保持专注的能力，并将其转化为独特的战略议程，以创造价值。我们认为，思想转化为一个伟大的战略是由公司的身份和相应的组织关注模式。此外，伟大的战略注重通过公司的价值主张和商业模式为客户创造价值，而不是为股东获取价值。最后，我们建议，伟大的战略产生于一个重点突出的战略议程，在整个组织中进行沟通和分发。我们通过比较苹果和摩托罗拉来说明我们的主张，这两家公司都有类似的想法，即以智能手机为数字中心，制定无缝集成和无缝移动的战略。苹果持续专注于改变ID...
For the attention-based view, the origins of the ideas behind a great strategy are less important than the ability of the organization to sustain focused attention in developing, implementing, and elaborating good ideas into a distinctive strategic agenda for value creation. We propose that the transformation of ideas into a great strategy is shaped by the firm’s identity and corresponding patterns of organizational attention. Furthermore, great strategies focus attention on creating value for the customer—through the firm’s value proposition and business model—relative to capturing value for the shareholders. Finally, we propose that great strategies emerge from a focused, strategic agenda communicated and distributed throughout the organization. We illustrate our propositions by comparing Apple and Motorola, which began with similar ideas for developing a strategy for seamless integration and seamless mobility, with smartphones as the digital hub. Apple sustained focused attention on transforming the id...