What is Social Media and What Questions Can Social Media Research Help Us Answer
What is Social Media and What Questions Can Social Media Research Help Us Answer
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什么是社交媒体以及社交媒体研究可以帮助我们回答哪些问题
DOI：
10.4135/9781473983847.n2
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发表时间：
2016
期刊：
影响因子：
--
通讯作者：
Anabel Quan
中科院分区：
文献类型：
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作者：
Lori McCay;Anabel Quan
本章批判性地探讨了社会媒体一词的多重含义，从主流的博客平台到小众的沟通工具。本文首先简要回顾了这个术语的演变过程，表明它在学术界只是在2000年代中期才得到广泛的普及。然后，本章讨论了文献中可用的各种分类框架，以检查哪些应用程序和平台通常被认为是社交媒体频谱的一部分。本章最后讨论了社交媒体学术可以帮助回答哪些研究问题。我们展示了社交媒体如何提出新的方法论和伦理问题，这些问题与其作为研究工具的使用有关，以帮助数据收集，在线调查的传播和参与者的招募。此外，我们确定了两种类型的研究问题的核心社会媒体奖学金：a）那些与社会媒体使用本身，和B）那些告知我们的社会现象的理解。最后，我们提出了一个社交媒体参与的框架，以探索分析的关键领域，并显示每个领域的重要性，以提供对社交媒体采用，使用和社会影响的全面理解。
This chapter critically engages with the plurality of meanings given to the term social media, ranging from mainstream blogging platforms to niche communication tools. A brief historical overview is first presented of how the term has evolved, showing that in academia it has only gained widespread popularity since the mid-2000s. The chapter then discusses various categorization frameworks available in the literature to examine what applications and platforms are commonly considered a part of the social media spectrum. The chapter ends with a discussion of what kinds of research questions social media scholarship can help answer. We show how social media raises novel methodological and ethical issues linked to its use as a tool for research to aid in data collection, the dissemination of online surveys, and the recruitment of participants. Further, we identify two types of research questions central to social media scholarship: a) those relating to social media use itself, and b) those that inform our understanding of social phenomena. Finally, we propose a framework of social media engagement to explore key domains of analysis and to show the significance of each for providing a holistic understanding of social media adoption, use, and social implications.