Analysis of the healthy lifestyle consumer
Analysis of the healthy lifestyle consumer
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DOI：
10.1108/07363760510611707
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发表时间：
2005-01-01
影响因子：
2.8
通讯作者：
Lepisto, L
中科院分区：
文献类型：
--
作者：
Divine, RL;Lepisto, L
目的-本研究的目的是为了更好地了解健康的生活方式消费者通过研究人口，个人价值和心理的anteceents.Design/方法/approach -聚类分析被用来划分为健康和不健康的生活方式段消费者的饮食和锻炼行为的基础上。然后对这些部分进行逻辑回归分析，以测试17个假设的前因的影响。结果-结果表明，保持健康生活方式的人往往是女性，年龄较大，受教育程度较高，不太重视兴奋的价值”，有更大的倾向于提前计划，往往经历较少的角色超载。研究限制/影响-一个局限性是用于收集数据的邮件调查的回复率仅为28.8%。另一个限制是，用于将受访者分类成集群的特定类型的饮食和运动行为不包括全方位的饮食和运动选项提供给所有consumers.Practical影响-健康的生活方式消费者的财务影响的一些行业的记录。获得了健康生活方式消费者的人口统计资料，这将有助于寻求瞄准这一细分市场的公司。两个时间相关的心理预测的意义表明，公司希望扩大健康产品的市场可能要专注于如何使他们的产品/服务更方便的时间压力consumers.Originality/值-本文代表的第一次尝试在营销文献研究健康的生活方式部分。
Purpose - The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents.Design/methodology/approach - A cluster analysis was used to divide consumers into healthy and unhealthy lifestyle segments based on their diet and exercise behavior. A logistic regression analysis was then run on these segments to test the impact of 17 hypothesized antecedents.Findings - Results indicate that people who maintain a healthy lifestyle tend to be female, older, more educated, place less importance on the value of excitement", have a greater tendency to plan ahead and tend to experience less role overload.Research limitations/implications - One limitation is that the response rate of the mail survey used to collect data was only 28.8 percent. Another limitation was that the specific-types of diet and exercise behavior used to classify respondents into clusters did not encompass the full range of diet and exercise options available to all consumers.Practical implications - The financial impact of the healthy lifestyle consumer on a number of industries is documented. A demographic profile of the healthy lifestyle consumer was obtained which should assist companies seeking to target this segment. The significance of two time-related psychographic predictors suggests that companies looking to expand the market for healthy products may want to focus on ways of making their products/services more convenient to time-pressured consumers.Originality/value - This paper represents one of the first attempts in the marketing literature to study the healthy lifestyle segment.