The Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy
The Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy
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DOI：
10.1111/j.1751-2409.2009.01015.x
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发表时间：
2009-12-01
影响因子：
9.4
通讯作者：
Bargh, John A.
中科院分区：
文献类型：
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作者：
Harris, Jennifer L.;Brownell, Kelly D.;Bargh, John A.
直接向儿童和青少年推销高热量、营养不良食品的营销做法对公共卫生构成重大风险。在世界范围内，要求政府采取行动和行业变革以保护年轻人免受食品营销负面影响的呼声越来越高。目前的建议集中在限制电视广告12岁以下的儿童，但目前的心理模型表明，需要更多。所有形式的营销都构成相当大的风险;青少年也非常脆弱;食品营销可能产生深远的负面健康后果。我们提出了一个食品营销防御模型，假定四个必要条件，以有效地打击有害的食品营销行为：意识，理解，能力和抵制的动机。需要进行新一代的心理学研究，以审查这些过程中的每一个过程，包括食品营销影响年轻人的心理机制，以确定有效保护他们免受有害影响的公共政策。
Marketing practices that promote calorie-dense, nutrient-poor foods directly to children and adolescents present significant public health risk. Worldwide, calls for government action and industry change to protect young people from the negative effects of food marketing have increased. Current proposals focus on restricting television advertising to children under 12 years old, but current psychological models suggest that much more is required. All forms of marketing pose considerable risk; adolescents are also highly vulnerable; and food marketing may produce far-reaching negative health outcomes. We propose a food marketing defense model that posits four necessary conditions to effectively counter harmful food marketing practices: awareness, understanding, ability, and motivation to resist. A new generation of psychological research is needed to examine each of these processes, including the psychological mechanisms through which food marketing affects young people, to identify public policy that will effectively protect them from harmful influence.