WHO WILL CHOOSE LIVE COMMERCE AS A PURCHASING CHANNEL? A REGULATORY FOCUS PERSPECTIVE ON PURCHASE MOTIVATION
WHO WILL CHOOSE LIVE COMMERCE AS A PURCHASING CHANNEL? A REGULATORY FOCUS PERSPECTIVE ON PURCHASE MOTIVATION
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谁会选择直播电商作为购买渠道？
DOI：
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发表时间：
2022
期刊：
影响因子：
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通讯作者：
Qiuyi Ming and Yuji Nakayama
中科院分区：
文献类型：
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作者：
Jose A. D. Machuca;Yoshiki Matsui;Hirofumi Matsuo;Hiroki Sano;Junichi Tomita;北中英明;松井美樹;松井美樹;Yuji Nakayama;Qiuyi Ming and Yuji Nakayama
