Integrated & Alone: The Use of Hashtags in Twitter Social Activism
Integrated & Alone: The Use of Hashtags in Twitter Social Activism
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DOI：
10.1145/3272973.3274064
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发表时间：
2018
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影响因子：
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通讯作者：
Ellen Simpson
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文献类型：
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作者：
Ellen Simpson
在线社会行动主义（“懒汉行动主义”）的进入门槛很低，通常被认为是低风险和低影响的参与者。然而，最近的社会和政治行动主义表明，“标签行动主义”在动员线下行动方面是有效的，但也在提高认识和确保社会运动通过使用病毒式Twitter标签保持在公共话语中。在对最近三个与正在进行的社会运动相关的病毒标签：#metoo，#takeaknee和#blacklivesmatter的研究中，我发现用户不仅使用标签来聚合讨论，而且还单独在tweet中使用它们来表达团结和受害者。参与活动家空间的用户积极努力将社会运动标签整合到他们的推文中，使标签能够在多个层面上发挥作用，无论是对他们的个人追随者还是最初的推文。随着社交媒体研究向大规模数据集的推进，这种细微差别很容易丢失。我发现标签被单独用作传达用户团结和个人故事的一种手段，并建议批评学者和记者如何使用它们。
Online social activism ('slacktivism') carries low barriers to entry and is generally considered to be low risk and low impact for participants. However, recent social and political activism shows 'hashtag activism' is effective in mobilizing offline action, but also in raising awareness and ensuring social movements remain within the public discourse through the use of viral Twitter hashtags. In an examination of three recent viral hashtags associated with ongoing social movements: #metoo, #takeaknee, and #blacklivesmatter, I find that users not only use hashtags to aggregate discussion, but also use them in tweets alone to express solidarity and victimhood. Users participating in activist spaces actively work to integrate social movement hashtags into their tweets, enabling the hashtag to function on multiple levels, both to their personal followers as well as to the initial tweet. With social media research pushing toward large-scale data sets, this level of nuance is easily lost. I find hashtags are being used alone serves as a means of communicating user solidarity and personal stories, and suggest criticism of how they are used by scholars and journalists falls short of the mark.